The logo design and photography for the Colombian jewelry brand, Ciudad Blanca, reflect its inspiration drawn from the female figure. The brand's visual identity embraces a combination of elements that evoke a sense of natural beauty and sophistication.
The logo design captures the essence of Ciudad Blanca through the use of earth tones, which symbolize the connection to nature and the timeless elegance of the brand's jewelry. These colors create a warm and inviting aesthetic that resonates with the target audience.
Complementing the earth tones, the typography chosen for the brand's name is simple, yet elegant and unique. The typography enhances the overall brand image, evoking a sense of style and refined taste.
In addition to the logo design, the photography for Ciudad Blanca showcases the jewelry in a way that highlights its intricate details and craftsmanship. The photography captures the essence of femininity and elegance, aligning with the brand's identity and positioning.
Brand Identity & Photography