Rebranding project for Himas, a Colombian healthy food business,
I've had the privilege of working with the brand since its founding. Initially focused on hummus, the original design drew inspiration from Arab culture and the origins of hummus. Darker earth colors and typography influenced by the Arabic alphabet were used to create the brand image.
As the business expanded and introduced new products, it became clear that the original design no longer aligned with the brand's desired message. Consequently, a rebranding effort was undertaken to bring the visual identity up to date.
For the updated design, I opted for a brighter and cleaner brand image compared to the original. The background color was lightened to allow the graphic elements to stand out. Color was introduced through these elements, such as leaves and nuts, which were given a watercolor effect. The rebranding effort extended across all brand assets, including the social media presence.
Through this rebranding project, Himas transformed its visual identity to better reflect it's evolving offerings and convey a fresh, vibrant image to its audience.
Disclaimer: We had no say in the decision-making for the product photoshoot.
Brand Identity & Label Design