For the branding of Treenata, a Colombian activewear brand, the objective was to create a brand identity that resonated with individuals of all genders and ages, while promoting a strong message of body positivity and inclusivity.
The brand aimed to empower individuals to embrace their unique bodies and celebrate their strength through active lifestyles. The logo and visual elements were carefully designed to reflect the brand's values of confidence, vitality, and diversity.
With vibrant colors, modern typography, and dynamic graphics, the branding captured the essence of Treenata as a forward-thinking and inclusive activewear brand, inspiring people to feel confident and comfortable in their own skin while pursuing their fitness goals.
Disclaimer: We had no say in the decision-making for the product photoshoot.
Brand Identity & Packaging Design